Harvey Nichols’s ‘Britalia’ is their high profile celebration of the Italian beauty, culture, drink, lifestyle and style. Taking inspiration from Luigi Pirandello’s play “As You Desire Me.”, here’s the rather lush campaign’s accompanying video….

Stacey Cartwright, chief executive officer of Harvey Nichols, states: “Italian culture is experiencing a renaissance at the moment.”…

“There could be no better time to celebrate Italy – adds Harvey Nichols’ creative and marketing director Shadi Halliwell – All aspects of Italian culture are experiencing a renaissance and our recent sales data show that Italian products are the gifting items our customers turn to. We’re delighted to be celebrating ‘Britalia’ and expanding our Italian fashion, food, drink and beauty collections to provide our customers with the most stylish edit of luxurious gifts.”Harvey Nichols Britalia10Throughout the celebration of all things Britalia – the very finest Italian fashion, beauty, food and drink – Harvey Nichols got a whole host of events, offers and experiences to fully embrace la dolce vita…Including:

APERITIVO HOUR
Post-work but pre-dinner, what to do? Live like an Italian and enjoy an appetising aperitivo, of course.Harvey Nichols Britalia3

CINEMA ITALIANO
What better way to learn the true definition of bellissimo then to dive into Italian culture with classic films and cocktails?Harvey Nichols Britalia6

COCKTAIL MASTERCLASSES
It wouldn’t be a celebration of Italy’s finest without raising a glass, or two, to their incredible cocktails. Aperol Spritz, Negronis, Espresso Martinis, explore the classics and enjoy new favourites with their special menu and cocktail masterclasses.Harvey Nichols Britalia7

COFFEE MORNING
Italy has morning boosts down to perfection. Transform your mornings and enjoy a traditional Italian panettone with any illy coffee.Harvey Nichols Britalia

TASTE OF ITALY
Introduce some new flavours to your dinner table. Sample and learn about the Italian finest foods and drinks. Buon appetito!Harvey Nichols Britalia2

LA DOLCE VITA
Live the good life with three days of the most indulgent Italian food and drink from pasta masterclasses to a true Italian brunch.
Harvey Nichols Britalia11

harveynichols.com/britalia